Cookies policy

What are cookies?

Cookies are small text files that are placed on your computer or device by websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to provide information to the owners of the site.

Like most organisations, we use cookies for a range of tasks. These include allowing you to browse between pages effectively, recording and storing your preferences and generally improving your online experience. They can also help to ensure that adverts you see online are more relevant to you. We also use similar technologies such as pixel tags and JavaScript to undertake these jobs.

If you visit our websites, we may deploy these technologies to provide an online service more suited to the device you visit on, as well as to prevent and detect fraud, and so keep you secure. When you visit our website, we collect information about your use of the site, such as information about the device or browser you use to access the site (including device type, operating system, screen resolution and so forth), the way you interact with it, and the IP address your device connects from. You may not be able to initiate or complete some activities within our secure online services unless these cookies or similar technologies are installed.

Some of the cookies we set are ‘session cookies’, which remain only for the duration of your browser session and are deleted when you exit your web browser.  Others are “persistent cookies”, which remain on your device or computer for a period of time after you have exited your web browser.

First party and third party cookies

There are two ways in which cookies are set. First party cookies are those set by, or on behalf of, the web site you are visiting at that moment. Third party cookies are cookies that are set by another domain (that is, one other than the web site you are looking at).

Over the course of your visit to the Legal & General digital estate, you may visit different domains (for example;,, and on which we host different content or applications. These domains are owned by us, but may share cookies between them; this means that we use both first and third party cookies to maintain security and ensure we can provide you with the best service across our digital estate. We may also use third party cookies provided by our authorised third parties.

Anonymous and pseudonymous cookie data

The vast majority of data stored in the cookies placed by our websites record anonymous information – that is, information that cannot be associated with an individual person. There are some occasions, like when we need to record your preferences, when we do need to record information in cookies that relate to you. However, whenever we do this, the cookie information is stored in a way that the data cannot be attributed to you, without linking it to additional information that is separately and securely stored on Legal & General systems. This is called pseudonymous data.

Cookies in emails

In addition to the cookies we use on this website, we also use cookies and similar technologies in some emails and push notifications. These help us to understand whether you have opened the email and how you have engaged with it; knowing which articles are most popular with our customers helps us to improve and optimise our content for the future. Cookies will also be set if you click on any link within the email.

Types of cookies

The cookies used by us are based on the International Chamber of Commerce guide for cookie categories:

  • Strictly necessary
  • Performance
  • Functionality
  • Targeting

What do cookies do for me?

‘Strictly necessary’ cookies are essential in order to enable you to move around our website and use its features safely, such as accessing secure areas of our website. Without these essential cookies, services you have specifically asked for cannot be provided. These cookies do not gather information about you that could be used for marketing or retargeting purposes, nor do they remember where you have been on the internet.

This category of cookies cannot be disabled.

Some examples of strictly necessary cookies are below, some of which are used on our website:

Name of Cookie Description
SERVERID To provide an improved and faster server time, this cookie identifies the server that delivered the last page to the browser and therefore remembers which server should handle the user’s requests.
JSESSIONID General purpose platform session cookie, used by sites written in JSP. Used to maintain an anonymous user session by the server.
viewed_cookie_policy This cookie is intended to remember the user’s preference regarding the information provided on the acceptance of cookies policy.
wow.session Standard session cookie served by the web server. IIS Session Code.
wow.schedule Standard session cookie served by the web server. Load Balance Session Queue.
ASPXAUTH Authentication cookie served by the CommuniGator product. CommuniGator Product Authentication.
ASP.NET_SessionId Standard session cookie served by the web server. IIS Session cookie.


‘Performance cookies’ collect information about how you use our website e.g. which pages you visit, and if you experience any errors. These cookies don’t collect any information that could identify you directly – all the information collected is anonymous or pseudonymous. Performance cookies are not used to target you with online advertising; without these cookies, we can’t learn how our websites and applications are performing, and so help us improve your digital browsing experience.

In limited cases for online application issues, these cookies enable us to identify specific issues you may have had.

Some examples of performance cookies are below, some of which are used on our website:

Name of vendor Description
Adobe Analytics Adobe Analytics provides us with the ability to understand how visitors use our website. Data such as navigation around the site, duration and frequency of sessions and popularity of content are a few examples of information we analyse to make website improvements to better consumer experiences.
Google Analytics and Google Universal Analytics Using Google Analytics cookies we are able to analyse user sessions on our website, such as traffic source, session duration, number of visits etc.

Google Universal Analytics enables us to collect information about how visitors use our website, allowing us to make improvements where necessary. Using cookies, a randomly generated number is assigned on page requests on our website; with these we can analyse both visitor and campaign data.

Qubit Qubit captures anonymous visitor data such as number of pageviews and landing pages which we use to analyse a visitors entire journey. From this we’re able to determine trends relating to online user behaviour and test the effectiveness of our content, making website improvements to deliver even better consumer experiences.
Yahoo Analytics Yahoo Analytics collects data that will allow us to not only improve our products and services, but also provide advertisements about goods and services and content that are of interest to users.
wow.anonymousid Does not store user data, only stores active menu node over post-back. Anonymous Visitor ID
wow.utmvalues Does not store user data, only stores active menu node over post-back 1st party cookie which is only used by GatorMail integration so GatorLeads (previously known as WOW Analytics) knows email contacts visiting website


‘Functionality’ cookies are used to provide other services such as our online calculators and certain navigation elements of the website which enhance your browsing experience, for example, directing you back to a promotion that might have attracted your attention on your first visit. They can also enable us to remember setting choices you make to improve your visit.

These cookies may be used to ensure that all our services and communications are relevant to you. The information these cookies collect cannot track your browsing activity on other websites. Without these cookies, our web sites may not be able to remember choices you’ve previously made or personalise your browsing experience.

Some examples of Functionality Cookies are below, some of which are used on our website:

Name of vendor Description
WordPress These start with ‘wfvt’ – These contain information about your general geographic location (used to remember your time zone, for example). These are known as session cookies and are deleted when you leave the site.
Wordfence The Wordfence plugin is installed on the site to handle a range of security features. It adds a single cookie to a user’s browser once that plugin determines the visitor is a legitimate ‘human’ visitor.
Signal Signal is a service provider, which we use to implement tracking tags and other code onto our website in order to be able to capture analytics data.


‘Targeting’ cookies are used to collect information in order to deliver adverts more relevant to you and your interests. These cookies also allow you to ‘like’ and ‘share’ our pages via social networking sites such as Facebook.

These cookies and similar technologies gather information about your browsing habits. They remember that you’ve visited a website and share this information with other organisations, such as advertisers and platforms on which we advertise. Although these cookies and similar technologies can track your visits to other websites, they don’t usually know who you are.

Some examples of Targeting Cookies are below, some of which are used on our website:

Name of vendor Description
Google Remarketing Remarketing facilitates post-visit advertising with those who have visited or interacted with our website to encourage return visits. Remarketing facilitates post-visit advertising with those who have visited or interacted with our website to encourage return visits. This data is anonymous but does get sent back to these ad serving platforms.
DoubleClick DoubleClick sends a cookie to the browser after any impression, click, or other activity that results in a call to our servers. If the browser accepts the cookie, the cookie is stored on the browser.

Most commonly, DoubleClick sends a cookie to the browser when a user visits a page that shows DoubleClick ads. Pages with DoubleClick ads include ad tags that instruct browsers to request ad content from our servers. When the server delivers the ad content, it also sends a cookie. But a page doesn’t have to show DoubleClick ads for this to happen; it just needs to include DoubleClick ad tags, which might load a click tracker or impression pixel instead.

wow.trackingdata 1st party cookie which is only used by GatorMail integration so GatorLeads (previously known as WOW Analytics) knows email contacts visiting website. CommuniGator encrypted identifier for the session


What do I need to do?
The cookie settings on this website are set to ‘allow all cookies’ to improve the overall performance of our website and give you the best user experience.

If you click on ‘OK’, you consent to this and you do not need to do anything further. These settings can be changed at any time through our Cookie Policy at the bottom of our website.

What if I don’t want cookies?

To make it easier for you to manage your cookie settings with us, we have provided you with the ability to disable some of the cookies we use.


By un-ticking this box, we will not use the ‘Targeting’ cookies as described above.

If you want to disable all cookies, please be aware this will make browsing our websites much slower and some of the features described above when using strictly necessary, performance and functionality cookies will not be available to you. However, we understand that this is your decision and you can find more information on how to control your cookies via your browser settings at: Google Chrome, Firefox, Internet Explorer and Safari. You can also get some useful advice here: and