Legal & General Homes has won a prestigious award for its Buckler’s Park development in Crowthorne. The housebuilder has been awarded Best Business Contribution to Social Value in the Social Value Awards 2018 for its commitment to creating economic, social and environmental benefits for the area surrounding Buckler’s Park.
Legal & General Homes was the first housebuilder in the UK to formally incorporate social value into its developments, helping ensure that the places it creates are inclusive, benefit the existing area and are ultimately enduring communities.
John Allan, Managing Director of Legal & General Homes, comments: “We’re thrilled to accept this award which recognises our approach to social value and the team’s hard work to deliver it over the past 12 months.”
In 2017, Legal & General Homes worked with Social Value Portal, an independent body that measures societal impact, to develop and sign the first Social Value Charter in the UK. It consulted with local businesses, faith groups, traders and parish councils and surveyed over 430 private residents to identify the priorities, needs, challenges and opportunities for the local area.
“From day one we’ve been dedicated to building homes and communities where we would be happy to live with our own families. To do that, we know that we need to get involved on the ground and listen to what our communities want,” John Allan explains.
This year those conversations and the resulting charter led to involvement in initiatives like the Big Red Bus project, which delivered a new ‘learning and chill-out zone’ for children at nearby Oaklands Junior School. This was alongside a quarterly £2,000 charitable grant, regular community litter picks and CV workshops for residents – all channelling Legal & General Homes’ efforts into the things that matter most to the community.
John Allan continues: “Crowthorne and its residents have played a vital role in progress at Buckler’s Park over the past year. We’ve hired 81 people from the surrounding area, supported the causes closest to residents’ hearts and worked to enhance and protect the local environment. There’s a palpable excitement among all of us when we consider that there is so much more to come.”